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FRANKENSTEIN CHANGES EVERYTHING
My theory is this: regardless of the movie poster's imagery or logline, if I change nothing else but add Frankenstein to the title, it radically alters the viewer's assumption of the movie.
Despite how contrary the rest of the imagery and wording may seem to the word FRANKENSTEIN, the viewer prejudges the movie to make their perceptions fit instead of clash with it.
Today's example from Director: Director X , Writer: Alex Tse , Producer: Joel Silver , and actor Trevor Jackson , 2018's SUPERFLY.
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