MARTHA MARCY
MAY MARLENE
FRANKENSTEIN

Satire by E.C. McMullen Jr.

COULD YOU? TIP JAR

VICKY CHRISTINA BARCELONA

FRANKENSTEIN CHANGES EVERYTHING

No kidding! Add Frankenstein to the title of pretty much any movie that has nothing to do with Frankenstein, and the entire movie takes on a whole new meaning.

Seriously! You don't have to 'Shop it up with anything else, no clever subtitle, just add the word Frankenstein to the title.

My theory engages with satire but the point is this: for years people have been Horror mashing other well-established works of fiction like, PRIDE, PREJUDICE, AND ZOMBIES. Or historical figures, ABRAHAM LINCOLN: VAMPIRE HUNTER. As well as modern fan favorites like NIGHT OF THE LIVING TREKKIES.

But with all of those examples and many more, the book covers and posters are changed to reflect the new direction. It needs to be made overtly obvious.

What if you didn't do that? What if the poster alone was changed by the addition of a single word, like FRANKENSTEIN? By simply adding FRANKENSTEIN the viewer's imagination, or merely their assumption goes in a whole new direction.

In this case I felt obliged to add the F to the M to balance the movie poster.

I'm pursuing the idea that these assumptions inform everything we do. This survival mechanism of anticipating danger is the foundation for prejudice and bigotry. People wo have never read the book or have seen any movie called FRANKENSTEIN, have a general idea of how they feel about that name. It carries so much weight today it would radically alter your perception of the rest of the movie poster's visual and further, the poster's tag line.

That one additional word would cause you to read a different meaning into everything else you were seeing. How is your perception radically altered by the real or imaginary addition of a single word or judgement?

For example: before Elizabeth Olsen was our favorite Scarlet Witch? This could have been her breakout role -

The original movie trailer to MARTHA MARCY MAY MARLENE

Satire Copyright 2018 by E.C.McMullen Jr.

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